TY  - JOUR
TI  - Journal of marketing management: JMM ; journal of the Academy of Marketing
CY  - Abingdon [u.a.]
PB  - Routledge, Taylor & Francis Group
PY  - 1985
N1  - Automatically generated record. (Updated: 2024-12-14)
KW  - Marketing (ASJC)
KW  - Strategy and Management (ASJC)
UR  - https://repository.gsi.de/record/18248
ER  -