Hauptseite > Normsätze > Periodika > Journal of marketing channels > print

001     26697
005     20201109175817.0
022 _ _ |a 1046-669X
|l 1046-669X
022 _ _ |a 1540-7039
|l 1046-669X
024 7 _ |2 ZDBID
|a PERI:(DE-600)2112882-0
024 7 _ |2 ZDBPPN
|a ZDPPN:024832278
024 7 _ |2 EZBID
|a PERI:(DE-606)36713
024 7 _ |2 OCLC
|a OCLC:231973673
024 7 _ |2 ISI
|a WOS:JOURNAL OF MARKETING CHANNELS
035 _ _ |a PERI:(DE-600)2112882-0
040 _ _ |a 0355
|b ger
|c DE-101
|d JOIN²
|e JOIN² journal identification
041 _ _ |a eng
044 _ _ |c XD-US
082 _ _ |2 22sdnb
|a 330
|q DE-600
082 7 4 |2 22sdnb
|a 330
|q DE-600
084 _ _ |2 ssgn
|a 3,2
242 2 0 |2 DE-600
|a Journal of marketing channels
|b distribution systems, strategy, and management
|y en
242 2 0 |2 DE-600
|a Journal of marketing channels
|b distribution systems, strategy, and management
245 _ _ |2 DE-600
|a Journal of marketing channels
|b distribution systems, strategy, and management
|h print, online
246 3 _ |2 DE-600
|a Journal of marketing channels
246 3 _ |2 DE-600
|a Journal of marketing channels
260 _ _ |a Binghamton, NY
|b Haworth Press [[-2008]]
|c 1991-
264 3 1 |a Binghamton, NY
|b Haworth Press [[-2008]]
|c 1991-
380 _ _ |2 marcgt
|a journal
500 _ _ |a Automatically generated record. (Updated: 2020-09-10)
653 1 0 |2 EZB-Subject
|a Wirtschaftswissenschaften
653 1 0 |2 EZB-Keyword
|a Marketing
776 0 8 |2 DE-600
|d Binghamton, NY : Haworth Press, 1991-
|i Druckausg.
|t Journal of marketing channels
|w (DE-600)1121777-7
|x 1046-669X
856 4 _ |d 0
|u http://ezb.uni-regensburg.de/2112882
|y EZB
856 4 _ |d 0
|u https://www.tandfonline.com/loi/wjmc20
|y Verlag
880 1 _ |2 DE-600
|a Journal of marketing channels
|b distribution systems, strategy, and management
909 C O |o oai:juser.fz-juelich.de:74431
|p authority:PERI
|p authority
909 C O |o oai:juser.fz-juelich.de:74431
915 _ _ |0 StatID:(DE-HGF)0199
|2 StatID
|a DBCoverage
|b Clarivate Analytics Master Journal List
|d 2020-09-10
915 _ _ |0 StatID:(DE-HGF)0112
|2 StatID
|a WoS
|b Emerging Sources Citation Index
|d 2020-09-10
915 _ _ |0 StatID:(DE-HGF)0150
|2 StatID
|a DBCoverage
|b Web of Science Core Collection
|d 2020-09-10
915 _ _ |0 StatID:(DE-HGF)0600
|2 StatID
|a DBCoverage
|b Ebsco Academic Search
|d 2020-09-10
915 _ _ |0 StatID:(DE-HGF)0030
|2 StatID
|a Peer Review
|b ASC
|d 2020-09-10
936 _ _ |a The Journal of Marketing Channels is the first and only professional marketing journal to focus exclusively on distribution systems, strategy, and management. The journal recognizes the growing importance of distribution as a key strategic variable in marketing management. Indeed, if one looks realistically at the major strategy variables of the marketing mix--product, price, promotion, and distribution--the greatest potential for achieving a competitive advantage now lies in distribution. The reason? Rapid technology transfer has made product advantages increasingly difficult to maintain. International operations seeking lower costs have made price advantages much harder to sustain because everybody seems to be “playing the same game.” Even promotion, which relies so heavily on mass media advertising, has become a battle of who can spend the most money. But distribution still offers a new frontier for competing successfully especially if the emphasis is placed on the design and management of superior marketing channel systems to provide excellent customer service. A competitive advantage gained through better distribution is not easily copied by the competition and hence becomes a long-term sustainable competitive advantage.
980 _ _ |a PERI
980 _ _ |a AUTHORITY

LibraryCollectionCLSMajorCLSMinorLanguageAuthor
Marc 21