%0 Journal Article
%T Journal of marketing research
%C Thousand Oaks, CA
%I Sage Publishing
%D 1964
%Z Automatically generated record. (Updated: 2025-01-06)
%K Marketing (gnd)
%K Marketing (ASJC)
%K Economics and Econometrics (ASJC)
%K Business and International Management (ASJC)
%U https://repository.gsi.de/record/27974